Seller's Playbook
Ready to
Cash Out?
Selling in California isn't about sticking a sign in the yard. It's pricing strategy, market timing, professional presentation, and aggressive negotiation. Here's everything — from first call to funds in your account.
Free Market Analysis
Find out what your home is actually worth. Full CMA — recent sales, active competition, market trends for your exact neighborhood. No obligation.
Listed to Sold in 6–8 Weeks
Strategy & Prep
- Free comparative market analysis (CMA)
- Pricing strategy based on actual comps, not vibes
- Pro photography, video walkthrough, staging consult
- Pre-listing inspection — catch problems before buyers do
Launch & Market
- MLS listing with professional media
- Targeted social media and digital ad campaigns
- Network blast to 200+ local agents
- Open houses and private showing coordination
Offers & Negotiation
- Review all offers with net-sheet breakdowns
- Counter-offer strategy to max your bottom line
- Buyer qualification verification
- Contingency negotiation and timeline management
Escrow & Close
- Escrow opened, earnest money deposited
- Buyer inspections coordinated
- Appraisal support with comp documentation
- Final walkthrough, signing, money in your account
Maximize Your Sale Price
Don't Overprice
Biggest mistake sellers make. Overpriced homes sit, accumulate days on market, and sell for less than they would have at the right price from day one. Trust the data, not your feelings.
First 7 Seconds
Curb appeal, front door, entryway — buyers decide instantly. Fresh paint on the front door, trimmed hedges, and a clean porch cost under $500 and add thousands.
Declutter Ruthlessly
Pack up 50% of your stuff before listing. Buyers need to see themselves in the space, not your family photos. Less furniture = bigger rooms. Storage units are cheap insurance.
Fix the Small Stuff
Dripping faucets, cracked outlets, sticky doors — buyers notice all of it. Every small defect whispers 'deferred maintenance.' A $200 handyman visit prevents $10K in concessions.
Stage to Sell
Staged homes sell 73% faster and for 6–10% more on average. We include a staging consultation with every listing. Vacant homes get full staging.
Be Available
The buyer who can only see your home at 6pm on Tuesday might write the highest offer. Every declined showing is a potentially lost buyer. We handle all scheduling.